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Old Jun 10th 2012, 06:30 AM   #1
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DNA Record Sales

Didn't see this posted anywhere so I thought I'd share. I'm curious how many of the 1782 units included 1199's.


Ducati North America Posts All-Time Monthly Sales Record

06/04/2012 @ 6:29 AM, BY JENSEN BEELER

What happens when you release the most anticipated, and we’d argue the most important, superbike in the company’s history? Well you have a record month of sales, of course. It should be unsurprising then that Ducati North America posted a 49% sales growth last month, making May 2012 the company’s best month ever sales-wise. Ducati North America pushed 1,782 units in May, for a total of 4,844 units sold in January thru May (up 19% over 2011, and 98% over 2010).

Ducati North America is citing the 2012 Ducati 1199 Panigale and the 2012 Ducati Streetfighter 848 as the two models responsible for the record sales, though we imagine it is the prior model, not the latter, that is doing the lion’s share of the work on the dealership floors.

“This fantastic result confirms the customer’s enthusiasm for our brand that has led us to double our sales in just 24 months,” said Cristiano Silei, Ducati Vice President of Global Sales and CEO of Ducati North America. ”The increasing appeal of our expanding product line, our experience-based marketing strategy and the strengthening of our dealer network, represent the key building blocks that will continue to fuel our future growth.”

Source: Ducati North America
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Old Jun 10th 2012, 07:35 AM   #2
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The Diavel is also a very important bike for Ducati.
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Old Jun 10th 2012, 02:44 PM   #3
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I Ride: 1199 Panigale , Bitches !
Originally Posted by MadeinItaly View Post
The Diavel is also a very important bike for Ducati.
Saw the AMG Diavel in person. Sick looking bike ! If I was rich , I'd have one of those as well !
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Old Jun 10th 2012, 08:20 PM   #4
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Originally Posted by 2012DUCATI1199 View Post
Saw the AMG Diavel in person. Sick looking bike ! If I was rich , I'd have one of those as well !
+1

And a Pikes Peak Multi, a 1098R, a 'Sedici RR........
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Old Jun 11th 2012, 03:29 AM   #5
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Wait til they come out with the $14,999 Ducati Panigale 849.......sales will soar!
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