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Old Jul 11th 2019, 07:16 AM   #31
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All they needed to do was a V4R motor, frame and suspension, gold magnesium wheels, this same painted S bodywork, and a race kit like what came with my superleggera. They could have done all of that for 40k

^^^Why would they do all that for he same price as the R?? I dont disagree with you but they would never do all that for 40k
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Old Jul 11th 2019, 07:36 AM   #32
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Originally Posted by KarlKani View Post
All they needed to do was a V4R motor, frame and suspension, gold magnesium wheels, this same painted S bodywork, and a race kit like what came with my superleggera. They could have done all of that for 40k

^^^Why would they do all that for he same price as the R?? I dont disagree with you but they would never do all that for 40k
Well, that's the difference between trying to sell a few more V4's and trying to create a true following. Obviously, Ducati is not my company and I don't call the shots but as a supplier to some of the world's best brands and someone involved with brand exclusivity, this is what I would have done and why:

I would have built what I said in that earlier post and put it at the same price as the V4R and then done an application process for the bike. The most qualified people get the bike and there would be a one year hold on reselling it. There's 500. Ducati would sell every single one and there would be enough margin in each at the $40k. Trust me, they're not going to miss the extra few k and it would have so much for Ducati other than just the sales of a few more V4's.

First, people would understand that Ducati is serious about rewarding their most faithful customers which there's not enough of in todays' world. Instead they're doing what turns off faithful customers - a cash grab. Not only does that not help them get a better following but it hurts them.

Second, they would create the pattern of making special bikes at a special price (i.e. NOT the 1299SL at $85k) for their best customers and that would encourage more brand loyalty, not less.

Third, it would bring back the whole thing of a special bike's actually being special - there would be more demand than supply - and people would start getting cued up for the next one so that they could get the next one, which they would like to have.

Ultimately, it looks like nothing more than a weak attempt at a cash grab and it's not going to do anything for the brand. The price is going to priced lower than the R but more than the Corse but as mentioned, there's something truly compelling or special about it and as such, it's a major missed opportunity for Ducati.
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Old Jul 11th 2019, 08:02 AM   #33
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I didnt expect it to be anything other than a tarted up V4S, perhaps with Akra slip-ons, different coloured wheels and a paint job but that design is just plain lazy and disappointing. They've even put those f@#king Foggy eyes on it.

The 1299S Anniversario was a much better looking bike.

I think its time to scratch the Hypermotard itch..

Last edited by BenF04; Jul 11th 2019 at 08:06 AM.
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Old Jul 11th 2019, 08:08 AM   #34
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Originally Posted by Sherpa23 View Post
Well, that's the difference between trying to sell a few more V4's and trying to create a true following. Obviously, Ducati is not my company and I don't call the shots but as a supplier to some of the world's best brands and someone involved with brand exclusivity, this is what I would have done and why:

I would have built what I said in that earlier post and put it at the same price as the V4R and then done an application process for the bike. The most qualified people get the bike and there would be a one year hold on reselling it. There's 500. Ducati would sell every single one and there would be enough margin in each at the $40k. Trust me, they're not going to miss the extra few k and it would have so much for Ducati other than just the sales of a few more V4's.

First, people would understand that Ducati is serious about rewarding their most faithful customers which there's not enough of in todays' world. Instead they're doing what turns off faithful customers - a cash grab. Not only does that not help them get a better following but it hurts them.

Second, they would create the pattern of making special bikes at a special price (i.e. NOT the 1299SL at $85k) for their best customers and that would encourage more brand loyalty, not less.

Third, it would bring back the whole thing of a special bike's actually being special - there would be more demand than supply - and people would start getting cued up for the next one so that they could get the next one, which they would like to have.

Ultimately, it looks like nothing more than a weak attempt at a cash grab and it's not going to do anything for the brand. The price is going to priced lower than the R but more than the Corse but as mentioned, there's something truly compelling or special about it and as such, it's a major missed opportunity for Ducati.
I think that business wise you are running on the assumption that ducat is making money on the R. I would guess that they are in fact losing a substantial amount on the R and that it is a positioning tool.
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Old Jul 11th 2019, 08:26 AM   #35
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Originally Posted by KarlKani View Post
I think that business wise you are running on the assumption that ducat is making money on the R. I would guess that they are in fact losing a substantial amount on the R and that it is a positioning tool.
Nope. It is definitely a skewed ratio on the R on a "per part" basis but overall they're not losing money. Their margins are solid on the R. There are definitely parts that are way beyond the norm (In the engine in particular) but they offset that with a ton of cheap parts throughout in order to maintain a near standard margin. I do have a little inside info on the pricing of that model and I know there's a change coming.

I do know that to make the bike I proposed, it would be a seriously reduced margin for them but that's sort of the point - a real reward for they're most loyal customers.

And honestly, I am sort of on the fence about the R motor for a street bike. I could take it or leave it as I would use it mostly for mountain canyon riding. The rest of the V4R, chassis-wise, is sublime, however, and that's the part that this bike should have had from the beginning.

Last edited by Sherpa23; Jul 12th 2019 at 05:00 AM.
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Old Jul 11th 2019, 08:28 AM   #36
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Originally Posted by 1299rFE View Post
My Final Edition needs to be ridden north of 55 , not in traffic and she is fine. It is not a stop and go bike.
...he was asking about the 1299SL....i chimed in for fun.....and when i say urinate, i don't mean coolant
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Old Jul 11th 2019, 09:02 AM   #37
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Originally Posted by Sherpa23 View Post
Well, that's the difference between trying to sell a few more V4's and trying to create a true following. Obviously, Ducati is not my company and I don't call the shots but as a supplier to some of the world's best brands and someone involved with brand exclusivity, this is what I would have done and why:

I would have built what I said in that earlier post and put it at the same price as the V4R and then done an application process for the bike. The most qualified people get the bike and there would be a one year hold on reselling it. There's 500. Ducati would sell every single one and there would be enough margin in each at the $40k. Trust me, they're not going to miss the extra few k and it would have so much for Ducati other than just the sales of a few more V4's.

First, people would understand that Ducati is serious about rewarding their most faithful customers which there's not enough of in todays' world. Instead they're doing what turns off faithful customers - a cash grab. Not only does that not help them get a better following but it hurts them.

Second, they would create the pattern of making special bikes at a special price (i.e. NOT the 1299SL at $85k) for their best customers and that would encourage more brand loyalty, not less.

Third, it would bring back the whole thing of a special bike's actually being special - there would be more demand than supply - and people would start getting cued up for the next one so that they could get the next one, which they would like to have.

Ultimately, it looks like nothing more than a weak attempt at a cash grab and it's not going to do anything for the brand. The price is going to priced lower than the R but more than the Corse but as mentioned, there's something truly compelling or special about it and as such, it's a major missed opportunity for Ducati.
Ferrari have been known to opt for such an approach with a ban on resale for a specified time period, which helps weed out those kneejerk buyers who ordinarily won't keep it for much longer than the time it takes for the ink on the purchase contract to dry. Instead it lends itself to true collectors or those who intend to use it be it on track or on the road, for an appreciable length of time. For these individuals, Ducati could or rather should have come up with something worthy of bearing the 916 moniker. With the right drool worthy features, some imagination and a fewe classy touches, they'd have sold them all in a heartbeat. What a waste of an opportunity. No doubt King Carl is getting a nice slice of moolah from Ducati for putting his name to it, but I wonder what he really thinks of it, away from the lure of a pay cheque and the media.
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Old Jul 11th 2019, 10:24 AM   #38
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Oh joy, a Rizoma special edition.
Shite!
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Old Jul 11th 2019, 10:42 AM   #39
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Sorry but I'm finding it kinda fugly :-(
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Old Jul 11th 2019, 11:07 AM   #40
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....something else will be coming.....maybe a v4SL
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