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Very interesting. Related diversification of a new brand. Take an absolutely fantastic motorcycle brand, and leverage your core competency in automotive engineering to further expand the ducati brand into automobiles. Think of the potential value to the parent company (and the toys they could produce for us).
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Looks like the result of a Ferrari Lambo marriage.
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This was years ago, maybe Audi will reignite it. But I don't think they would want to compete with their R8.
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