In 2013, the panel of experts awarded the "red dot" for excellent product design to a total of 1,065 products and the "honourable mention" for notable and especially refined detail solutions to 205 products. In addition, 58 products won the "red dot: best of the best", the highest award in the competition. Only 1.2% of all entries were considered worthy of this prize in 2013. 71.5% of the products entered did not receive an award.
[/url][/IMG]
not many good news for ducati to report dis year,so every award(s) do count !
The magic of the visible
Motorcycles by Ducati, a tradition-steeped Italian company based in Bologna, have been recognised across the planet as a unique embodiment of motorcycling aesthetics defined by a harmoniously balanced combination of engineering and design. The design of the Ducati 1199 Panigale S explores new paths by challenging the perception of beholders. The aim was to free the motorcycle of any unnecessary details and thus link the form back to its origins. This reduction in design produced a motorcycle with a well-balanced and dynamic look, and which fascinates particularly with its visually appealing combination of round shapes and large surfaces. The Ducati 1199 Panigale S showcases solid but agile dynamics that convey elegance and power at the same time. A single harmonious line runs from the front fairing all the way to the back of the bike, where the rear light is set into the slender tail in an innovative and artful manner. Another new and surprising design aspect of the Ducati 1199 Panigale S is presented in the arrangement of the LED headlights: they were formally integrated to become part of the front air intakes. The design of the engine and the exhaust pipe also is similarly surprising. Only partly concealed, they tease the eye, creating a perfect symbiosis between what is visible and what remains invisible.
Statement by the jury
»Combining all elements into a harmoniously matched unity, this motorcycle possesses fascinating dynamics and elegance. It is professionally designed to the last detail with a form that is accurately reduced to necessary elements only - sophisticated purism. The design of the Ducati 1199 Panigale S embodies a balance of performance and beauty. «
not many good news for ducati to report dis year,so every award(s) do count !
The magic of the visible
Motorcycles by Ducati, a tradition-steeped Italian company based in Bologna, have been recognised across the planet as a unique embodiment of motorcycling aesthetics defined by a harmoniously balanced combination of engineering and design. The design of the Ducati 1199 Panigale S explores new paths by challenging the perception of beholders. The aim was to free the motorcycle of any unnecessary details and thus link the form back to its origins. This reduction in design produced a motorcycle with a well-balanced and dynamic look, and which fascinates particularly with its visually appealing combination of round shapes and large surfaces. The Ducati 1199 Panigale S showcases solid but agile dynamics that convey elegance and power at the same time. A single harmonious line runs from the front fairing all the way to the back of the bike, where the rear light is set into the slender tail in an innovative and artful manner. Another new and surprising design aspect of the Ducati 1199 Panigale S is presented in the arrangement of the LED headlights: they were formally integrated to become part of the front air intakes. The design of the engine and the exhaust pipe also is similarly surprising. Only partly concealed, they tease the eye, creating a perfect symbiosis between what is visible and what remains invisible.
Statement by the jury
»Combining all elements into a harmoniously matched unity, this motorcycle possesses fascinating dynamics and elegance. It is professionally designed to the last detail with a form that is accurately reduced to necessary elements only - sophisticated purism. The design of the Ducati 1199 Panigale S embodies a balance of performance and beauty. «
