- Joined
- Feb 11, 2012
- Messages
- 8,385
- Location
- here
german article ...
Ducati-Verkauf: Piëchs Marken-Imperium löst sich auf - Wirtschaft - Süddeutsche.de
google translate:
Volkswagen wants to sell the motorcycle manufacturer Ducati. As a result, the Group is heading for a change of course after the departure of Patriarch Ferdinand Piëch. At Piëch, the Group's portfolio had grown to twelve brands. Now other well-known brands could be sold as well. By Thomas Fromm, Max Hägler There are freaks who buy themselves on their old days still have a motorcycle. The one looks after years again the hippie epic "Easy Rider" and pulls the next day off and worries a Harley Davidson. Others dream of Italy and buy themselves: a fire-breathing Ducati. Ferdinand Piëch, billionaire and for many years the great owner and patriarch of the VW Group, was never the Harley-type, and he was always a lover of Italian design. Because he was Piëch, he did not buy a Ducati in 2012. He bought: Ducati. At the time, the Volkswagen Group paid 860 million euros for the very special Capriccio of the Old. Whether the middle Italian motorcycle manufacturer Ducati really fit the rest of the group, whether the beautiful two-wheelers now also needed - it was basically no matter as long as the then supervisory board wanted. VW, this 12-brand giant empire with Audi, Porsche, Skoda and Scania, now also built Italian motorcycles. Now VW obviously wants to get rid of the motorcycle brand again. The news agency Reuters reports that the group has already commissioned an investment bank to find a buyer for the company, which built more than 55,000 motorcycles last year and thus generated sales of 593 million euros and 51 million euros. Rumors about a sale have been around for quite some time, but the company has always denied it. On Wednesday afternoon, the only thing was: no comment. What then means as: yes, true. Audi threatens a disaster in China For a long time, the autocroup ran into the Asian country. But suddenly, Audi comes between political fronts. Since then, sales have been breaking. By Christoph Giesen and Max Hägler more ... From company trips it is to be heard that everything is still in an early stage, nor is there neither a buyer nor a time. But as it is so in this business: Where investment bankers are tense, a business is soon to take place. Otherwise one saves one such thing. A sale would be a departure from the previous course - the Piëch course. VW Group CEO Matthias Müller also always stated that he would definitely keep the twelve brands together. Now it is different, and the timing of the decision is remarkable: it coincides with the departure of Piëchs at Volkswagen. At the beginning of the month, the company sold the majority of its shares in Porsche SE (PSE), which holds a majority interest in the VW Group. He had already withdrawn from the Group's Supervisory Board top in the spring of 2015 after a violent internal power struggle. Piëch and VW, which were separated worlds after decades. And now, where the motorcycle freak is outside, it starts. The 12-brand empire, which was so dear to Piëch, which he built up and expanded, reveals first resolutions - and not by chance at times when the scandal of manipulated exhaust gas emissions of diesel cars leads to billions of dollars. So VW will again be a pure four-wheel operation. The question now is: Would it remain with Ducati? Or will other subsidiaries be placed on the sales list? The super sports car brand Lamborghini about, or the Prestigerschmieden Bentley and Bugatti? Beautiful small brands, which play for the sales but hardly any role.
Ducati-Verkauf: Piëchs Marken-Imperium löst sich auf - Wirtschaft - Süddeutsche.de
google translate:
Volkswagen wants to sell the motorcycle manufacturer Ducati. As a result, the Group is heading for a change of course after the departure of Patriarch Ferdinand Piëch. At Piëch, the Group's portfolio had grown to twelve brands. Now other well-known brands could be sold as well. By Thomas Fromm, Max Hägler There are freaks who buy themselves on their old days still have a motorcycle. The one looks after years again the hippie epic "Easy Rider" and pulls the next day off and worries a Harley Davidson. Others dream of Italy and buy themselves: a fire-breathing Ducati. Ferdinand Piëch, billionaire and for many years the great owner and patriarch of the VW Group, was never the Harley-type, and he was always a lover of Italian design. Because he was Piëch, he did not buy a Ducati in 2012. He bought: Ducati. At the time, the Volkswagen Group paid 860 million euros for the very special Capriccio of the Old. Whether the middle Italian motorcycle manufacturer Ducati really fit the rest of the group, whether the beautiful two-wheelers now also needed - it was basically no matter as long as the then supervisory board wanted. VW, this 12-brand giant empire with Audi, Porsche, Skoda and Scania, now also built Italian motorcycles. Now VW obviously wants to get rid of the motorcycle brand again. The news agency Reuters reports that the group has already commissioned an investment bank to find a buyer for the company, which built more than 55,000 motorcycles last year and thus generated sales of 593 million euros and 51 million euros. Rumors about a sale have been around for quite some time, but the company has always denied it. On Wednesday afternoon, the only thing was: no comment. What then means as: yes, true. Audi threatens a disaster in China For a long time, the autocroup ran into the Asian country. But suddenly, Audi comes between political fronts. Since then, sales have been breaking. By Christoph Giesen and Max Hägler more ... From company trips it is to be heard that everything is still in an early stage, nor is there neither a buyer nor a time. But as it is so in this business: Where investment bankers are tense, a business is soon to take place. Otherwise one saves one such thing. A sale would be a departure from the previous course - the Piëch course. VW Group CEO Matthias Müller also always stated that he would definitely keep the twelve brands together. Now it is different, and the timing of the decision is remarkable: it coincides with the departure of Piëchs at Volkswagen. At the beginning of the month, the company sold the majority of its shares in Porsche SE (PSE), which holds a majority interest in the VW Group. He had already withdrawn from the Group's Supervisory Board top in the spring of 2015 after a violent internal power struggle. Piëch and VW, which were separated worlds after decades. And now, where the motorcycle freak is outside, it starts. The 12-brand empire, which was so dear to Piëch, which he built up and expanded, reveals first resolutions - and not by chance at times when the scandal of manipulated exhaust gas emissions of diesel cars leads to billions of dollars. So VW will again be a pure four-wheel operation. The question now is: Would it remain with Ducati? Or will other subsidiaries be placed on the sales list? The super sports car brand Lamborghini about, or the Prestigerschmieden Bentley and Bugatti? Beautiful small brands, which play for the sales but hardly any role.
