I agree, marketing is probably the only reason it would happen. On thing I will DISAGREE with strongly is the 1199 SL has gotten most of the PR it will generate! That things has only scratched the surface of the PR it is going to generate for Ducati, just wait until the magazine guys get ahold of one and start writing reviews of it. The general motorcycling public doesn't even know it exists yet. This is the lightest and most powerful sport bike ever produced by a HUGE margin, it's setting the new benchmark for performance so high that there will only be ONE fastest bike in the world, no debate required. Which I think was the point of it, re-establishing Ducati as THE performance brand in the motorcycling public's mind.