My father-in-law said his loss of hearing is frustrating to say the least. He looks around the table but can't hear or join in on the conversations. Personally, I think of ear protection first, music and convo are simply mod-cons. I can't get on any motorcycle without foam inserts. CVS in the USA sells the pink, Ultra Soft 32 decibals, or the blue Extreme Protection 33 decibals. I ride for many hours at a time so, pink for me. I have my Sena / Spotify and Android CRANKED as loud as it goes, and like others have noted, the sound is greatly reduced at higher speeds, but my hearing remains intact. Sure, I say what? alot on the Sena, but, oh well. I can still hear "police reported ahead" from Waze though. I've put my helmet on without earplugs and the volume set as loud as it goes, and its astonishing how loud it is, yet that is the volume I listen to it at all times. Wind noise alone is enough to damage your ears. I've never considered a helmet for wind noise, because plugs have that covered. I also ride with an HJC modular. Just my .02 cents.