Ducati still being sold?

SingleSided · Jun 30, 2017

Didn't Harley-Davidson kill Erik Buell's company, Oh boy, not good for Ducati. Harley will steal their technology to make the hogs faster, then kill the company. Sad day if this is true.

Rogue · Jun 30, 2017

SingleSided said:
Didn't Harley-Davidson kill Erik Buell's company, Oh boy, not good for Ducati. Harley will steal their technology to make the hogs faster, then kill the company. Sad day if this is true.

Harley scrapped Buell Motor Company following the '08 crash (they still own the rights to the name). Erik Buell then started Erik Buell Racing (EBR). EBR went under for various reasons. The biggest being dealership networking and Hero MotoCorp screwing them over.

jarelj · Jun 30, 2017

SingleSided said:
Didn't Harley-Davidson kill Erik Buell's company, Oh boy, not good for Ducati. Harley will steal their technology to make the hogs faster, then kill the company. Sad day if this is true.

Plus the earth will crash into the sun, and we'll all be dead, so there's that also.

Mutt1979 · Jun 30, 2017

Harley will use Ducati profits to prop themselves up. Ducati R&D will suffer, Ducati will suffer.......

Ducati is ......

jarelj · Jun 30, 2017

Mutt1979 said:
Harley will use Ducati profits to prop themselves up. Ducati R&D will suffer, Ducati will suffer.......

Ducati is ......

Ducati's profits are a PITTANCE compared to Harley's. Harley had $6B (that's BILLION in sales in 2016), Ducati had €731M (that's Million), so roughly 8 times as large. For PROFIT (i.e. NET INCOME) you're looking at $692M for Harley, and €51M for Ducati. You can do the math on that one, but clearly spending €1.5B to buy a business that is going to drop €51M to your bottom line is not going to "prop anything up". Harley sells 260,000 bikes a year, vs 55,000 Ducatis, for reference.

360turbo · Jun 30, 2017

Glad I got my duc before the sale that's all I can say

We'll see if I buy another one in the future

Ahh whatever I'll still buy another Ducati thier so friggin sexy LOL

NOLA · Jun 30, 2017

Well I guess it wont be so bad with a new model designation.

They will make it the Duca-Harley " Superpesanti " model.

Comes with a free oil absorbent mat for the oil leaks.

NOLA

endodoc · Jun 30, 2017

Oil leaks, perfect. These two brands were made for each other. Ok that was mean.

360turbo · Jun 30, 2017

H-a-r-l-ey

Has always ran low every yard

360turbo · Jun 30, 2017

D-U-C-A-T-I

Desirable ultimate creations always trust Italians

redfire · Jun 30, 2017

endodoc said:
Oil leaks, perfect. These two brands were made for each other. Ok that was mean.

Hahaha this one was good

NOLA · Jul 1, 2017

I really dont see why its gonna be a problem. They are knows for being such reliable vehicles.

https://www.liveleak.com/view?i=6af_1498833301

NOLA

Veteran · Jul 3, 2017

youngR said:
very true. But they do have a Cult followers...and probably eve more than Ducati

But guys who "drive" a Harley aren't interested in "riding" a real motorbike like a sport bike etc. I might sound biased, but I know many motorcycle owners who own multiple motorcycles, MX, sport, adventure, nakeds etc. and the strange thing is, not one of them owns a Harley or is even interested.
So Harley might have a big following, but the remainder of the industry as a whole , has surely got a larger following.
Maybe if Harley play their cards right and don't loose the allure of Ducati, they can build the brand.
What is Harley going to grow their current market with ? They already own it !

Ducati still being sold?

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