The problem of course it that you're describing the Diavel that YOU or I would want, and that's not necessarily the Diavel the rest of the market wants. Look at the Scrambler. Ducati launched something that is clearly not in line with your description of what the brand means to you, yet the bike is a huge success and hasn't hurt the rest of the Ducati image in any way that I've seen.
OK point taken. But here is MY OPINION.... Maybe others can chime in too on their opinion since this is what this forum is all about?
Just to play devils advocate. Let's look at some current fasts..
Regarding your Scrambler remark..
The Scrambler is marketed as" it's own line" It has it's "own accessories" line etc..It is marketed as a "Scrambler line" all its own.. You are right it is be a success because it strikes some nostalgia from riders young and old that are either new to riding or experienced and just want a fun bike that is relatively affordable.( I guess $8900 to $9500 is considered affordable nowadays)
Bikes that like the old original once cylinder Ducati Scrambler and other of the many "enduro's" from the 70's It is a totally new marketing approach and new product unlike any other manufacturers out there..! That is a Ducati trait.. To be exclusive and different. Right?
The "new Diavel" design looks like just another (albeit probably a much more expensive) American cruiser..! Every manufacturer makes one already.. Like the Star Raider, Victory Hammer, Harley V rod's. Suzuki Boulevards, Honda CTX's, Yamaha V Star's Kawasaki Vulcan etc etc ad-nausea.... Most of these are belt driven, forward mounted pegs, pulled back handlebar laid back cruisers.. And they are much cheaper than the new Diavel will undoubtedly be. Sure, they will have some buyers for the new bike. Maybe get some cross overs from the other brands. I just think that overall they will not sell that many..
** The current Diavel was a totally new design and far from a typical American cruiser. Many did not even know what to think of it (or how to classify it) when it first arrived. It was totally different... It runs fast, it handles great for a bike of it's design..! Mainly because it has mid mounted pegs (where you can actually get some leverage and handle the bike more like a sport bike. It has a sports bike derived chassis and frame . For what it is , it as a awesome bike and offers a lot of excitement for the money. It IS a departure from what Ducati has been building and it is a good thing to see. However it was TOTALLY different and really created another category!! The only other Jap bike that was even in the same category was the Star V Max (remake of the old V Max).. And it would outrun the V Max in the 1/4 mile ..and out handle and out brake it all over the place since it was over 150 lbs. lighter and had a chassis designed to handle curves..( Even with that 240 section rear tire...! )
What different category will the new "Cruiser Diavel" with all the same old designs of forward pegs laid back handlebars, belt drive etc create?
It will probably be the fastest one in its category. That would be something...! But will it be enough to really sell well? It will also be much more expensive than a lot of than other offerings and not THAT much more bike for the money.. In general the "Harley crowd" buys the name and status of Harley. The other cruiser buyers purchase the Jap brands because they want the image (but not the cost) of the Harley right? (They also probably like the better reliability and build quality over the Harley LOL) That is why you see so many Jap bikes making a knock off of the Harley style cruiser..
These former Japanese Cruiser buyers will mostly be the ones that get the new Diavel.. They might be the best market..
*To a typical die hard Harley guy, They would not even consider any other brand.. That is the brilliance of the Harley Davidson marketing.. They sell their brand and then of course everyone has to purchase their accessories etc. and pay the "Harley Tax" (all the obligatory loud pipes, so called 'Custom accessories") that they pick off a wall at the Harley dealership LOL.
Harley owners wear their shirts and other Harley badged items with Pride.. That is great marketing..!!
Well the Ducati is a similar situation.. They have a certain upper crust level niche carved out also.. That niche is beautiful Italian made, fast and expensive, sexy motorcycles.. It doesn't matter whether you ride a 15 year old Supersport 900, a 999 , 998, 996, 916 Ducati or a new Panigale R or Monster etc. you have NAME recognition and it is tied to the fast sexy bikes that Ducati is famous for. What is going to be the purpose of diluting their image with run of the mill cruisers that they will inevitably be stuck with on show room floors at the end of the year..?
Will Ducati dealers eventually see bikers with leather or denim vests (with stickers and pins all over them LOL) coming in to their dealerships to buy "Ducati" leather chaps, leather vests (with the obligatory chains etc) LOL... Will we see Ducati bikers dressed up like one of the Village People riding their Cruiser Diavels? I think not.. I certainly HOPE NOT LOL... If so what in the hell is this world coming too?
Oh well at this point it is all just speculation . I am sure someone up there at the Ducati design studios and marketing department will come up to the guy that designed the bike in the pictures and say "Sorry but this is just not the Ducati philosophy".. If not, then we will see a lot of changes in the brand and the world will be different for the true Ducatisti.
Speedy..