The new, new mass customization? "Ducati Unica"

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Dec 18, 2020
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Now you can have all the wings you want and a ceremonial benediction when it's done.
I'm guessing it's mostly centered around styling a unique bike though, no idea what parts are available as it happens at the "Ducati Centro Stile atelier," not the MotoGP garage.


Screenshot 2022-01-27 at 16.58.37.png
 
Wow. That blue Panigale is fire!! Those colors work so well together.

Finally, an option for consumers to have "options" other than just mainly red. I think this will do great for Ducati. If only I was in the market for a bike.
 
The blue bike has been around for a while and posted here months ago. It’s all cute but if you want something that “you” want, go get it otherwise you’re getting a catalog bike in a different color. If it was a pick and choose buffet from parts vendors and assembled at the factory, cool but it’s not.

It’s a pre set menu bike. Yea I get it, something other than red. It’s a bummer so many accept what’s given rather than pursue what’s wanted.
 
They should work on timely production and delivery of bikes on order :mad:
If they already have your money, your on the back burner with this brand from a priority perspective.

The brand boasts of significant sales increases which is a good indicator that their direction is solid and their buyers like the fluff. Unfortunately, what’s not reflected are the dismal service and repair numbers, and horrible pricing on parts which are for the most part, ....... garbage from a quality perspective.

Buy the bike, get the green paint and pink wheels and make sure you get the warranty, your going to need it.
 
If they already have your money, your on the back burner with this brand from a priority perspective.

The brand boasts of significant sales increases which is a good indicator that their direction is solid and their buyers like the fluff. Unfortunately, what’s not reflected are the dismal service and repair numbers, and horrible pricing on parts which are for the most part, ....... garbage from a quality perspective.

Buy the bike, get the green paint and pink wheels and make sure you get the warranty, your going to need it.

I’m getting close to pulling the plug. It’s a f*****g motorcycle not a Gucci purse. OTOH there are quite a few new 21’ V4S’s still on dealer floors and they are starting to be a bit more flexible on pricing
 
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Sounds great. I reached out to my dealer about details. I love Lamborghini's Ad Personam service. Ducati should have had this years ago.
 
before this i called Ducati Performance, Ducati Gelateria.
Oh man, if Guzzi had a little more fire....

I mean, there are people out there, with love in her hearts, who doing very fine things with motorcycles.
They just need to live. give your money them!
instead of feeding the fat rats at stock exchange.
 
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