899 Selling very well it appears..

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The 899 will outsell the 1199 in the U.S. this year, by a huge margin. The 1199 is an awesome bike, the pinnacle of technology and performance in the Ducati lineup. However, not everyone wants that. And virtually none of the 899 buyers will be comparing it to the 1199 to make a purchase decision between the two. It's only 1199 owners who are comparing their bike to the 899, as far as the market is concerned they are two different segments with different buyers.

I don't disagree that the 899 will be popular but I'm not sure about the lack of comparison. Because the 2 bikes look so similar, both utilizing the Superquadro, and lack a huge gap in price, I think it'd be very difficult to not compare the two. At least much more so than the 848/1198. The 1199 is the most rideable Ducati Superbike ever and along with the electronic aids, I think many of the middleweight consumers will be less afraid of the 1199.

Although I don't run a dealership like you do so this is all conjecture. But don't you think, particularly with the similar appearance, more 899 customer will consider an 1199 more so now than in any other previous Ducati lineup?
 
I don't disagree that the 899 will be popular but I'm not sure about the lack of comparison. Because the 2 bikes look so similar, both utilizing the Superquadro, and lack a huge gap in price, I think it'd be very difficult to not compare the two. At least much more so than the 848/1198. The 1199 is the most rideable Ducati Superbike ever and along with the electronic aids, I think many of the middleweight consumers will be less afraid of the 1199.

Although I don't run a dealership like you do so this is all conjecture. But don't you think, particularly with the similar appearance, more 899 customer will consider an 1199 more so now than in any other previous Ducati lineup?

Yeah, I know that all makes "common" sense to an 1199 owner but in reality we've always found here that the middleweight (749, 848, 899) buyer is not normally considering both that and the larger model at the same time, at least not seriously. Particularly since the middleweight Superbike is much more likely to be someone's first Ducati than the big one is. Nothing absolute obviously, but I've been doing this for 9 years now and it's definitely true for our customer base at least.
 

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