Ducati collabs jump the shark

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May 28, 2022
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Seems Ducati is desparate for I’m not sure what. They’ve really lost the plot now collaborating with none other than… a luggage company???

I’d get it if it was a pannier or locker for the SF or Multi. But this is a sh!tty airplane carry on.

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Seems Ducati is desparate for I’m not sure what. They’ve really lost the plot now collaborating with none other than… a luggage company

you're joking right ?

Having stylish clothes/accessories is fundamentally important to having a stylish and aesthetically pleasant motorbike.

I guess americans can't understand that. 90% wear gap hoodie and yoga pants. what a misery.
 
Fancy cars can be ordered with custom leather luggage. My Jeep wrangler had options for branded backpacks or duffel (gym) bags with Jeep logos.. This isn't anything new nor Italian, merely marketing. Walk around any car show and you will see clothes and bags for every brand.
 
Yeah but typically those things are made to be used with the vehicle they’re being marketed with. Specially in the case of fitted luggage. It would have made more sense if it was a soft bag which fit into cases on a Multistrada.
 
Come on man ,it's a business. And somewhat a luxury one at that. People buy in to brands, i guarantee 30+ percent of ducatis are sold to people that will never even ride them more than 3000k, buying as a lifestyle prop. Your point makes no sense, I guess you object to the ducati branded dainese jackets and ducati branded shirts and arais they sell in the dealers? What's the difference?
 

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