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Great article to read about whats going on inside Dorna and MotoGP
Ducati Set To Shake Up MotoGP With New "Open" Strategy
Ducati Set To Shake Up MotoGP With New "Open" Strategy
Ducati: "Why Join The Navy When You Can Be A Pirate?"
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Honda throws millions away on MotoGP, but hasn't invested anything other than decal upgrades on the CBR 600 or 1000RR since 2008. Ducati struggles with MotoGP, but manages to develop and manufacture both 1199 and the 899. Who's winning?
Antihero: mind you Fukushima and the earthquake/tsunami did hit not only Honda but most of the Japanese companies (apparently Shoei and Arai, even) quite hard, both financially as well as socially (staff morale, etc). Although apparently Kawasaki (being further South) are least affected, thus managed to come up in terms of innovation.
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Somewhere around 2007-8 the Japanese mfgs decided to suspend development and hold off on any updates due to the 'worldwide financial slowdown'. A full three years later they got hit with a Tsunami, which would have affected 2012+ models.
The conservative Japanese model of slowing development and production might be wise when you're selling erasers and clipboards, but the theory doesn't work so well with motorcycles. When times are tight you have to work even harder in order to motivate consumers to spend money. That can come in the form of 'free motorcycle training with the purchase of our 80mpg commuter bikes' or it can come in the form of 'ride your troubles away on the sickest ............. liter bike mankind has ever seen.'
ze Germans and the Italians took the latter move and look at what it did for them (and us!).
The conservative Japanese model of slowing development and production might be wise when you're selling erasers and clipboards, but the theory doesn't work so well with motorcycles. When times are tight you have to work even harder in order to motivate consumers to spend money. That can come in the form of 'free motorcycle training with the purchase of our 80mpg commuter bikes' or it can come in the form of 'ride your troubles away on the sickest ............. liter bike mankind has ever seen.'
ze Germans and the Italians took the latter move and look at what it did for them (and us!).
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