Interesting... Ducati in general

Vbreeze said:

Would be cool to get some demands together and send them to Claudio... or whomever is actually in charge these days at Ducati - Lamborghini - Audi - VW - whomever...
A massive group of owners with a declaration or demand or love letter... I don't know.
Ferrari. Just let that sink in a sec.
Ferrari is the ONLY car company in the world that makes a profit selling new cars. It is also now the "most valuable brand" in the world and the most recognizable brand in the world.
As in, more people know that logo than Coke or Mickey Mouse for the first time in decades.
What would it take for Ducati to go in that direction instead of sliding into the whoredom of brand-sucking investors? People will pay anything for a Ferrari, because, damn, they're really all that. Wouldn't that be cool if Ducati was like that? It's not right now, but it's pretty good we seem to agree, could be a lot better.
The marketing stats on bikes are, "rich people don't buy motorcycles." There is thought to be a kind of price cap, though, if we did the math @endodoc puts before us, we might see a number that could be surprising. I think that is getting tested with bikes like the Superleggera and the V4SP. What if you could buy a new bike that was like what @KarlKani is putting together? What would be the right price? I'd love to know what he's spent on that project, but I don't want to ask. No pressure dude.
Who's got numbers? Mick or someone who sells aftermarket parts - I saw someone post an impressive list with prices.

Maintenance & repairs are where all profits come from at all car companies except Ferrari. "Planned obsolescence," is the business model.
Ducati surely is pushing this direction more than anyone would like. That's what this statement is about. It's the surprise expense that's not ok and pretty components that are not actually so great. We would be touching that very sensitive spot that makes CEOs jump like a poker to a testicle, called, profit margin.

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JDJ said:

Equating a wife to a motorcycle or, as implied in your case, choosing the Duc instead!

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