If they want to remain competitive in sstk and wsbk they need a competitive production bike. Which the 1199 hasn't been, regardless of what a gem it might be. A lot of guys out there have speculated a stark departure from Ducati heritage with a possible foray into V4 or I4 technology and I agree. The superquadro just isnt keeping up it seems. But who knows, the tables may turn. Possibly we'll witness the demise of their monocoque chassis in favor of the tried and true trellis frame or beam frame like the GP13 bike already has.
Also, Audi's acquisition of Ducati says alot considering their racing pedigree is damned important to them. They expect nothing but the best when it comes to auto racing and I think they will have the same expectations of their motorcycle subsidiary.
Some dont care about the racing, or simply just enjoy their bike for what it is. Which is great. My intention wasn't to "predict their bikes demise" or to insult anyone. I personally do not own one yet, although that is the goal. Despite some of the discouraging conjecture, I love this bike and want to purchase one shortly. I would just be extremely angry if I purchased one to find a complete overhaul taking place within the following few years.