Stw
Former Staff
- Joined
- Aug 8, 2012
- Messages
- 6,381
- Location
- Dallas.Tx
Scooters like these are fugly and do nothing to secure the band in the right way.....
Someone should contact Vespa, BMW, Honda, Yamaha, Aprilia, Suzuki, etc... and alert them to the terrible branding blunder they're committing in manufacturing these products.
The way I see it, if it helps generate revenue that can be allocated to areas that matter to performance enthusiasts (i.e., product development, racing, etc.) then go for it. Now if Ducati shifted the majority of their resources and focus towards becoming the best scooter manufacturer out there at the expense of the rest of their lineup then, yeah, we would probably begin to see branding issues.
The way I see it, if it helps generate revenue that can be allocated to areas that matter to performance enthusiasts (i.e., product development, racing, etc.) then go for it. Now if Ducati shifted the majority of their resources and focus towards becoming the best scooter manufacturer out there at the expense of the rest of their lineup then, yeah, we would probably begin to see branding issues.
Lets see if this is the thin end of the wedge then... Are we riding the last of a genre in Ducati bikes????
Hell for a scooter it looks great, it beats walkin
Ducati is a high end exotic sport bike manufactor, going into the "scooter market" cheapens and takes the shine off their image and the Brand