I see Ducati's history as strong innovators, I like that best. First to the racetrack with a long list of innovations, desmodromic development with Ferrari, trellis frame and engine block as stress memeber/ single sided swing-arm, first to use aerodynamics, L2 with big-bang for better traction, the Desmosedici, first to use down-force aerodynamics in MotoGP, Desmosedici with Twin Pulse firing order...
I'm an innovation guy. I worked with Apple, IDEO, Y Combinator... I helped make electric cars & even flying cars, all kids of silicon valley tech. So, I get it. It's hard.
Ducati is the David in the world of Goliaths.
I admire the brand for that. It takes a lot to cultivate a culture around an object. Most people that I meet on a Duc are interesting intelligent people. Not all Ducs go to good homes, but the squids usually go Japanese. That says a lot. That's not nothing. That's a f*k-ton of effort to cultivate, and decades of maintaining that. To compete with huge companies & produce a competitive street bike version of a race bike, there has to be some compromises, making it affordable is the biggest challenge. That starts with creating that brand that talented people want to work for getting paid less money than at another companies. That keeps bike prices down. There are a 100 layers of reasons why every part is like it is. That said, none of it is perfect. But the fact that so many of us expect it to be says a lot about the design, the history and the brand. When you look at its beauty, it looks like it should be perfect.
Call me fan-boy, or whatev. I'm not idiotically following marketing videos. I'm appreciating the guts of the guys in Borgo Panigale figuring all this out, maintaining, under VW. Which started by stacking Ducati's ownership under Lamborghini, who's owned by Audi, who's owned by VW, and not giving up. It stayed Italian, It stayed in Borgo Panigale. I just spent the weekend riding with a guy who can do 1'49" around the Mugello track who was explaining the soul of the Panigale design and riding techniques that go with it. There was a whole lot of, "Let go Luke, use the force..." Blew my mind. To produce a thing that can be driven so intuitively is generations of work. This is not a "product." It's not just a bunch a parts to measure and judge against other parts. How it all goes together is the soul and the majority of its value IMHO. It's not going to work for everyone. Everyone has bias, preferences and their own thing. That's cool. But when you buy one, you make it your own. We're all free to do that.