Exactly!
Now, I totally appreciate your comparison and I do think you have valid points, Mark. But I have to disagree with you about the visual ratings of the bikes--and believe that a few components are missing from the comparison, at least from my experience riding (and staring at) both the S1000RR and the Panigale.
My first polite disagreement: looks. If the Panigale is a 10, the S1000RR is not even close to a 9. More like a 3.9. And I for one will choose to receive a BJ once a month from a 10 over whatever ... a 4 would beg me to have with her. Allow me to explain.
With a race fairing, the S1000 looks great. But the headlights are an uholy violation of every standard of beauty imaginable. Now, there's an argument that you can't argue about beauty. Except, that is, in one area: Symmetry.
Humans (and other species of mammals) find symmetrical patterns more attractive than asymmetrical ones. These preferences may appear in response to biological signals (1-3), or in situations where there is no obvious signalling context, such as exploratory behaviour (4,5) and human aesthetic response to pattern (6-8). It has been proposed (9,10) that preferences for symmetry have evolved in animals because the degree of symmetry in signals indicates the signaller's quality. By contrast, we show here that symmetry preferences may arise as a by-product of the need to recognize objects irrespective of their position and orientation in the visual field. The existence of sensory biases for symmetry may have been exploited independently by natural selection acting on biological signals and by human artistic innovation. This may account for the observed convergence on symmetrical forms in nature and decorative art(11).
1. Møller, A. P. Nature 357, 238−240 (1992). | Article | PubMed | ISI |
2. Swaddle, J. P. & Cuthill, I. C. Nature 367, 165−166 (1994). | Article |
3. Radesäter, T. & Halldórsdóttir, H. Anim. Behav. 45, 626−628 (1993).
4. Rensch, B. Z. Tierpsychol. 14, 71−99 (1957).
5. Rensch, B. Z. Tierpsychol. 15, 447−461 (1958).
6. Berlyne, D. E. Aesthetics and Psychobiology (Appleton, New York, 1971).
7. Hubbell, M. B. Am. J. Psychol. 53, 46−69 (1940).
8. Musinger, H. & Kessen, W. Psychol. Monogr. 9, 1−24 (1964).
9. Watson, P. J. & Thornhill, R. Trends Ecol. Evol. 9, 21−25 (1994). | Article |
10. Brookes, M. & Pomiankowski, A. Trends Ecol. Evol. 9, 201−202 (1994). | Article |
11. Gombrich, E. H. The Sense of Order 2nd edn (Phaidon, London, 1984).
Because we select our mates (primarily visually), it is theorized that an optic bias towards symmetry is biological: symmetry = good genes, good health. asymmetry = bad genes, illness. Tons of data supports the theory that symmetrical faces are rated as healthier than less symmetrical faces. Furthermore, more symmetrical faces are perceived to be conscientious and agreeable, while asymmetrical faces (especially when the asymmetry is related to the eyes) rank high on the perceived level of neuroticism.
That a manufacture of motorcycles is oblivious to a large body of highly documented, scientific evidence that it could use to its advantage in selling motorcycles is marginally inexcusable. But you don't need science to tell you that the 'face' of the S1000RR = Uncle-Leo levels of bat ....-crazy, which s inexcusable from a design or business perspective. Now, I'm not saying that one should make a decision to buy a bike based on purely superficial reasons. But I find it completely justifiable for someone to NOT buy a bike (or car or phone or whatever) because they're physically repulsed by its appearance. In other words, if she's a great cook, well, make sure she stays in the kitchen and wears gloves before touching my food.
Italian designers have, for a very long time, that a machine can be far more than just a tool to do work. Historically they've understood that our minds and bodies have reactions to sights and sounds that are deep-rooted in our genes. It's what we generally call passion, but more precisely it's that Ducati make bikes with mammalian traits that stimulate our senses and get our blood flowing. And it's not just visual. Hook 100 humans up to electrodes and hormone monitors and 99 of them will experience an adrenaline rush in response to a Ducati snarling at idle; while the motor purrs at 4,000 rpm I imagine blood will reveal a chemical cocktail rivaling the best anti-depressants on the market; and as the purr turns to roaring growl as the engine ascends to redline, the various spectrometers will reveal a god-like mania of compounds surging through the heart and brain.
As for that 1 person out of the study who does not experience any of the above....well, now you know how BMW selects the head of their design team.