Take another look at the actual bikes...all Pani's have it in this orientation. The diagram is reversed and if the arm was assembled as in the diagram; then the set scew would not be accessible
Funny; all the official pics show the female end of the rod forward, while my bike is the same as theefiveoh's, as are most from the sound of it - the other way 'round. Even the pics of the new '13 models show it backwards from how mine came, although they do show it in P. Gotta love it.
Really shouldn't matter though, as the pinch bolt is accessible either way and barring potential issues with bad castings, or as in the case of theefiveoh a dealership brain fart, those rods shouldn't be snapping as there isn't a significant bending force on them unless something's hosed at the pivot causing them to bind.