1199 Superleggera exclusive gear

Duck41 said:

Of course. What better way to thank customers for shelling out $65k than offering them the exclusive opportunity to purchase a $4,300 helmet and an overpriced suit.

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........ for that kinda of money they should give u a hole bunch of free .... that u can't buy. Exclusive stuff. 65 k really that's some dedication and it should ony be given for free to the people that buy this bike. Just my opinion but I think it only fair.

Haha @ some of these absurd comments about giving away gear simply because someone is dishing out $65k on a bike. For those of you who truly believe that this should be the case, say that out loud and ask yourselves if that really makes any sense n if it's truly justifiable. If you still believe the answer to be yes, stand in front of a mirror and take a good look at yourself. After doing just that, take it a step further and SLAP YOURSELF!

Why would any company go ahead and give away free bonuses simply because you're buying a premiere product? All those rich folks who buy exotic cars, pricey timepieces and anything else that may be of a limited production and cost a ton would be expecting this type of practice by these high end manufacturers. If someone is buying a Ferrari La Ferrari and dishin out over a million for a car, they're supposed to expect Ferrari to give them another $75k-$100k worth of free ....? (About 10% of the cost of the vehicle) Nothing is free. Maybe a decent discount but certainly nothing for free.

Items like these aren't sitting on showroom floors collecting dust. They're either sold out before they even hit the showroom floor or have a premium markup in price. Dealers are in no position to be forced to wheel n deal for these types of vehicles. When you breakdown the cost of an actual SL based on all the individual components, $65k is a steal of a price. A bike of this calibur could be priced at $100k and would probably still sell out. One does not have a sense of entitlement simply because you're dishin out top dollar for something. No one is forcing you. If you aren't willing, someone else will since the demand exceeds supply, thus giving the dealer the upper hand.

Someone's getting lost in their own vortex.

$85,000 (Aussie) may make it three times the price of the standard. But it still wouldn't buy me a low end BMW here.

Apples and oranges comparison? Maybe. But it depends how much fun we want on our Sundays. And whether the kids need a sport drop-off, with friends.

The suit. An overly branded statement which makes you look like a try-too-hard marmalade man (US friends, look it up). Get the Spidi WindPro Track replica instead. Still orange jelly, but with a touch more street cred.

Helmet. Show some originality.

Lost? Don't think so.

If you want to make it a more closely skewed comparison, take a 320 bmw and an m3. $30ish k vs 70-75k.

The point of all this nonsense is for someone to feel like they're getting short changed by Ducati as a brand simply because they're not making some sort of a bundle deal when purchasing their most expensive production bike is ridiculous. I think $20k for my base is a ...... ripoff, not because I don't see the value in it but because it is a toy. An expensive hobby and very difficult to justify the cost. If I had the money i would order an SL but I wouldn't feel like I'm gettin screwed simply because I wasn't gettin some special gear to go with my exclusive bike. I have a feeling the odds of actual SL owners who will be bitchin about havin to pay for such gear is slim to none. It's mainly the ones that don't see the value in the bike itself and would never buy one.

Didn't I just say that.

Monocle said:

Someone's getting lost in their own vortex.

$85,000 (Aussie) may make it three times the price of the standard. But it still wouldn't buy me a low end BMW here.

Apples and oranges comparison? Maybe. But it depends how much fun we want on our Sundays. And whether the kids need a sport drop-off, with friends.

The suit. An overly branded statement which makes you look like a try-too-hard marmalade man (US friends, look it up). Get the Spidi WindPro Track replica instead. Still orange jelly, but with a touch more street cred.

Helmet. Show some originality.

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I think you better get a price of a new BMW . Which model you after ?

I wouldn't dare.

double0 said:

Why would any company go ahead and give away free bonuses simply because you're buying a premiere product? All those rich folks who buy exotic cars, pricey timepieces and anything else that may be of a limited production and cost a ton would be expecting this type of practice by these high end manufacturers.

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Because Ducati hooked up us 1st gen Pani owners! Unfortunately the email went to my spam folder AND to add insult to injury...I was in Kentucky only a few hours away the weekend of the race. But they did offer and I know a few of the guys here took them up on the offer.

Stw said:

At nearly 3 times the price????

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The fact that basically all of the units are sold shows that the price is worth it to the buyers.

Although $65k is a lot of money to most people for a consumer product, when you compare what you are getting, and how much technology, machining, fabrication, etc., is involved to make one of these, and you compare it to what we get for that money in industry, the bike looks like a hell of a bargain. I think people should realize that if they didn't build thousands of any bike, it would cost this much.

Look at what equipment you get in industry for $65k. Not much. A single diesel engine at 600-700 hp costs about that, before you even go to install it, put a gear on it, or a drive unit.

Fbto said:

Isn't that what the R was supposed to be for? How can you compare bikes at such different price points?

And I didn't read the rest of this thread, but for $65k, I would expect custom gear included with the bike!

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For Ducati the SL is not about a price/economic comparison with the BMW HP4, the intent of the SL is to have the highest performing super bike.

I understand from the public press that it was the Audi CEO (a Ducati Fanatic) whom instructed the Ducati CEO to build the SL no matter what the cost for the aforementioned reason.

CaliDuc said:

For Ducati the SL is not about a price/economic comparison with the BMW HP4, the intent of the SL is to have the highest performing super bike.

I understand from the public press that it was the Audi CEO (a Ducati Fanatic) whom instructed the Ducati CEO to build the SL no matter what the cost for the aforementioned reason.

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You don't think they're making money at $65K per unit? I would bet against that, especially now that they're part of Audi/VW. It seems to me that they are adopting the Porsche product line strategy. The 911 has a ridiculous amount of variants, all of which maximize profit by segmenting the market into finer and finer slices that want the exclusivity/specialization and are willing to pay for it. The Tricolore was the first 1199 "special", then the R, now the SL. In Porsche parlance that would equate to the 911 Turbo, GT3, and GT2 RS.

JeffD said:

You don't think they're making money at $65K per unit? I would bet against that, especially now that they're part of Audi/VW. It seems to me that they are adopting the Porsche product line strategy. The 911 has a ridiculous amount of variants, all of which maximize profit by segmenting the market into finer and finer slices that want the exclusivity/specialization and are willing to pay for it. The Tricolore was the first 1199 "special", then the R, now the SL. In Porsche parlance that would equate to the 911 Turbo, GT3, and GT2 RS.

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Don't be surprised if they aren't making anything. . or if they make anything its just a tiny drop in the bucket. . . This type of thing is basically to create more brand cachet. . What they make is in brand and brand awareness not actual dollars off the bike. . . Its the fact that people and press will be talking about the SL, the press is about to run a bunch of articles about riding the SL, etc. . All that to reinforce the premium Ducati name. . The actual dollars in this exercise is less then 10% of revenue is my guess and even smaller in profit.

Lets put it this way - I was at a recent event where there was an SL there along with a ton of BMW's. . Guess what - everyone wanted to see/talk about the SL (or even the panigale). what does that do to peoples heads ? oooh the Ducati, need to check them out. Might not be able to afford it or buy it, but I'm definitely checking them out and who knows, they might end up with a Duc.

You're correct about the marketing angle. It's the halo model for the brand that in modern times is built on ultra-performance and racetrack breeding. I guess if you can't win at the track (in the last few years), you can instead build the ne plus ultra of 2-wheel performance to reinforce the brand

Not sure what Ducati's annual revenues are, but I would guess that they're getting about $50,000 net per SL copy re-selling them to the dealers. So that should be about $25 Million in gross revenue. As you said, likely a drop in the bucket. I still think the Porsche 911 variant comparison is valid too.

SL Lid

acowsik said:

This gear is exclusive only for 1199 SL owners and is made to order and the suit can be personalized to have a name or a number as per the customer's choice..

This matches the colors of the bike with the Corsa red design and is in limited numbers.. pretty cool IMO..

Orders to be confirmed by end April and delivery due in September..

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Had an offer on one of these SL Helmets today which I would absolutely love to buy. Even without the markup ($800) I still can't afford that beautiful lid! Plus, don't wanna look like a poser on a Tri with a SL helmet.